Stop relying on word of mouth to get you there and learn how to become a personal chef the right way. The best part about it is, you don’t have to quit your day job while learning how to become a personal chef.
You’ve racked up student loans for that fancy cooking school degree and the only job you found isn’t cutting it. Don’t worry, many people find themselves asking, “how to become a personal chef”. You have the degree, some talent, and the drive, but how do you do it?
People Eat With Their Eyes
You already know this. However, it’s important to reiterate how valuable that statement is. Your ticket to high price clients as a personal chef is to create an easily shareable and highly visual menu. If Instagram comes to your mind, then you’re on the right path. Food is a universal love for everyone. Showing the world what you have to offer is the first step in the process. In this digital age, how to become a personal chef has never been an easier thing to do. So get on Instagram and start adding visually enticing photos of your food.
Supplement Your Instagram Account With A Mobile Menu
The answer to how to become a personal chef isn’t by relying on a single method of outreach. You need multiple channels pulling in clients from everywhere. A mobile menu will give your potential clients a professional menu to look at. Something that showcases your food while providing you with other helpful features. A mobile menu like the digital menu maker Peckee has some cool features you can leverage to grow your business. Also, don’t forget to add your mobile menu link to your Instagram bio section.
That’s right, everywhere. Once you think you’ve shared them everywhere, keep digging for more places to share. This is going to be time-consuming, but becoming a personal chef will be worth the work.
- Google business page
- Trip advisor
- Groupon and other discount websites
- All the local directory websites you can find
- Join a chefs network and share them there
- Chamber of commerce if you can
- Guest Blogging
- YouTube How-To Videos
The list goes on and on. The more creative you are, the faster you’ll gain some traction and start pulling in clients. Once you’ve got a steady flow of clients, you won’t be searching for how to become a personal chef anymore. Instead, you’ll be rolling in the dough.
It Takes Money To Make Money Baby
Now that you’ve got your digital presence locked and loaded, it’s time to run some ads. This can be a tricky thing to do, but the learning curve is worth overcoming. The most important thing to remember is to test your variables.
Create one ad, run it, tweak something like the headline or the image, then run it again. Compare the data and keep tweaking until you’ve optimized that ad for the best results. The most popular places to run ads are by far Google PPC Ads & Facebook Ads. Once you’ve got your ad down to a point where it’s bringing in a return on your investment, your golden. In no time, you’ll find that people will be asking you, “how to become a personal chef.”
Never Stop The Organic Approach
Keep grinding away with publishing content to your social channels. Go live with other industry individuals to piggyback off their followers. Set up joint cooking videos where you show users how to make delicious meals. Keep posting your own recipe before and after photos. Be creative with your content and be consistent. It will pay off. You could even post a topic yourself about how to become a personal chef to help other newly minted chefs find their footing.
There is a simple formula for how to become a personal chef. Just follow the footsteps of those who have done it already. The plan we’ve laid out is exactly what the winning personal chefs of the world are already doing.
A Good Mobile Menu Will Help You Along The Way
Text-based menus are out. Visually stunning menus win every time. Take your mobile menu and use it to direct mail commercial clients. A system like Peckee lets you convert your Mobile Menu into a QR code. Slap that QR code onto a direct mail flyer and now the reader can read the flyer, see the QR code, scan the code and be taken to your full menu.
You can’t mail a visually stunning mobile menu, but you can mail a flyer with a QR code. Some of the jobs you can land through direct mail are corporate lunches, ceremonies, banquets, school activities, sporting events, and the list goes on. For a bonus, add your QR code to your business card and now you will be an unstoppable force of nature at networking events.
Attend networking events during your free time
There are always trade shows where you’ll have the opportunity to meet clients. Don’t overlook this possibility. Nothing beats a face to face introduction. Remember to keep your business cards with your QR code on you at all times. This will allow you to show off your professional menu straight from your phone. This is only one of the reasons why you need a quality mobile menu in addition to your Instagram account.
Special Note: All Modern Smartphone Cameras Have a Built-in QR Code Scanner! Simply Scan The Code From your Camera and Presto!
That’s pretty much the formula. You can stop Googling how to become a personal chef now. The answer is right here in front of you. Now that you’re on your way to becoming a personal chef, it’s time to start delivering your food using your new mobile menu.
Don’t be afraid to spend a small amount of money to kick start your dream career. A quality mobile menu platform like Peckee will cost you $120 per year. That’s all you need. Nothing more. Good luck in your search on how to become a personal chef!